The international campaign ‘Study in Germany – Land of Ideas’ presents Germany as a study and research destination for people from outside the country.

‘Study in Germany – Land of Ideas’ aims to get graduates and PhD students interested in studying or doing their doctorate in Germany. The international campaign was commissioned by the German Federal Ministry of Education and Research (BMBF), and is implemented by the German Academic Exchange Service (DAAD). The idea is to increase the number of highly qualified foreign students at German universities.

Germany — New Horizons

Since 2008, various activities have been realized under the brand ‘Study in Germany – Land of Ideas’: billboards and advertisements featuring foreign students commenting on their positive experiences in Germany, as well as campaign products and image films about Germany as a study location. Interested people can find practical tips and information about studying and living in Germany on the information portal www.study-in.de where a young editorial team gives authentic insights into student life in Germany. Presentations at international education fairs round off the campaign’s information offer.

After ‘Research in Germany – Land of Ideas’, ‘Study in Germany – Land of Ideas’ is the second DAAD and BMBF campaign that was given a uniform look and feel with the ‘Germany – Land of Ideas’ brand.